05-10-2007 - Elite Racing Inc. And Saturn Create Marketing Partnership To Support Healthy Active Lifestyle
Source: GM Media

Sky Red Line to lead five Rock 'n' Roll Marathons

LOS ANGELES – Elite Racing Inc., the leading producer of world-class running events, and Saturn announced an integrated marketing partnership. Through the partnership, Saturn is proud to have the Sky Red Line take its position at the starting line of the Nashville, San Diego, Virginia Beach, San Jose and Philadelphia Rock ‘n’ Roll Marathons, leading competitors on their 26.2-mile run.

As the Official Vehicle, Saturn will support the races with pace and support vehicles that will handle everything from transporting race officials and staff to leading the marathon runners across the finish line.

“Saturn is excited to be a sponsor and Official Vehicle of five Elite Racing Inc. Rock ‘n’ Roll Marathons,” said Tony Parrottino, national sales promotions manager. “Saturn is in the midst of an exciting revitalization as we expand our product line-up. These new products, demonstrate the new product style of Saturn -- with dynamic designs, refined interiors and fun-to-drive performance. Taking our place at the starting line helps generate awareness for our new vehicles and supports Saturn’s commitment to health and fitness.”

Saturn will display along the course and at the two-day Health and Fitness Expos the lowest-priced hybrid SUV on the market, the 2007 Vue Green Line hybrid and the Aura mid-size sedan, recently named North American Car of the Year. Joining the Vue Green Line hybrid and Aura on display will be the all-new 2008 Vue compact crossover, Outlook and Astra.

Saturn supports marathons and running events throughout the United States, including approximately 100 local 5K, 10K and half marathons as a part of Saturn’s “Driven to Run” program. Saturn also joined Rodale Publishing to provide a Web-based forum for athletes of all levels. It allows them to communicate with each other on the latest health and fitness topics at findyourdetour.com.

“Saturn brings tremendous value to our races,” said Tim Murphy, CEO and founder of Elite Racing. “Its national presence and its focus on quality made Saturn a natural choice. We are very excited that Saturn is bringing its insight, energy and expertise and “gotta have” vehicles to the thousands of runners and supporters of our world-renowned races.”